My story is probably not at all what you expect. It is not a story about designing or drawing technical patterns. No, to be honest, I learned the most from everything that was not working out very well in my life. I never thought I would own a fashion brand. I always dreamed of becoming an actress, but that dream got wildly interrupted when I failed my second year at drama school. A negative experience that took away all of my strength and self-esteem. I was heartbroken and angry at the same time. From that moment on, I wanted to create something that could empower all women worldwide. Including myself. But how to act? 

So I packed my bags and went on a worldwide journey looking for those other women! During these travels to the corners of the world, I was inspired by their stories and their lives. I met women with different backgrounds, histories, ambitions, and dreams with entirely different lifestyles. But they knew how to make the most of what they had and empowered each other. And that is how they taught me to find my inner strength again and accept myself for who I was. Their fearless way of living was a true inspiration.

I discovered that 'we,' the woman in the western world, still have a lot to learn about self-confidence, but times are changing, and women are getting stronger and more convincing than ever. Can we underline this growing development with the way we look? Why do we choose for the safety of wearing black of meaningless fashion? That was my quest. I started with a petite but abundant collection of flares and shirts, and the amazing thing happened: my friends bought the first items. After that, more friends came, and now Stieglitz has friends worldwide. 

Another important moment happened when I went on a memorable trip with my mom to Oman. We spontaneously sat down with a fortune teller, a medium! I didn't know what to expect but went in with an open mind.

The woman told me I would create my own theater world, but not how I thought it would be. I didn't understand it at all! I stopped dreaming of becoming an actress long ago, so why pursue an acting career after all these years?!

But then it hit me! I'm non-stop creating vivid, and epic theater shows with Stieglitz. A colorful play where everyone can get carried away in the magical world of Stieglitz. 

A place where you can be who you want to be! 

There are many ways to empower other women, and this is my way to do it! It's so important to keep expressing ourselves. Beautiful women in the most remote places showed me how - now it is our turn! 

Welcome to my theater -  welcome to the world of Stieglitz!

xx Pien, founder of Stieglitz