We’re thrilled to introduce our latest collection, Stieglitz in Marseille. We’ve collaborated with inspiring local creatives who bring Marseille’s unique essence to life through collage, food and much more.
As a Dutch brand, we are mindful of honoring the culture that shaped this collection. That’s why we have committed to amplifying local voices, fostering collaboration, and creating authentic connections. We worked with a team of local talent from Marseille to reinterpret the campaign’s themes through bespoke collages, videos and interviews inspired by the energy of Marseille.
This is more than a collection launch; it’s a celebration of the people and the creativity of Marseille.
For Drop 1, we introduce: JULIET CASELLA,the artist behind this collage.
JULIET CASELLA
We visited Juliet at her studio in La Belle de Mai, where she shared how she styles Stieglitz in her own unique way. Her creativity shines through in our campaign photography, which she transformed into stunning collages that capture her distinctive vision of Marseille.
Through her lens, the city comes alive in a deeply personal and inspiring way. Follow this link to read our interview with Juliet.
DROP 2 - THE JOURNEY CONTINUES
Our journey through Marseille’s creative scene continues. For Drop 2, we’re spotlighting curator and shop owner Chloe of Digger Club.
This drop opens with a striking collage by Juliet Casella, a Marseille-based artist whose story we shared in Drop 1. If you missed it, you can explore it here. But today, our focus shifts to Chloe—a local creative shaping the city’s vintage fashion scene. As the force behind Digger Club, she curates a collection that perfectly reflects the spirit and style of Marseille’s locals.
Read on for a glimpse into our conversation with her, and stay tuned for the full interview.
CHLOE, DIGGER CLUB
“I’m Chloe, I’m 30 years old, and I’m the owner of Digger Club, a vintage shop in Marseille,” Chloe shares with us. Situated in Cours Julien, one of Marseille’s most creative and dynamic districts, Digger Club is a reflection of Chloe’s love for fashion, culture, and community. The area, known for its colourful murals, indie boutiques, and underground music scene, provides the perfect setting for a shop that values individuality.
DROP 3 - THE FINALE
Our journey through Marseille’s creative scene continues. For Drop 3, we’re spotlighting local chef: Khouloude Ben Thayer.
For those unfamiliar with Khouloude, she’s a self-taught chef whose inspiration is rooted in her Tunisian heritage — especially the summers spent with her grandmother. Her dishes are infused with Mediterranean soul and reimagined with playful, modern twists. She’s led kitchen residencies around the world and collaborated with major brands, including Nike.